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Hey there,
Finding the perfect photographer for your personal brand photos can be completely overwhelming.
It can seem like everyone and their sister is a photographer these days, but sorting through everyone to find a photographer who really understands what you need as an entrepreneur, to help you grow your business, and connect with your audience on a deeper level can feel like looking for a needle in a haystack.
I want to help make that process easier for you.
Over the next few blog posts, I’m going to share the 5 common mistakes people make when choosing a personal brand photographer so you can avoid them.
I’ll also share my industry insider knowledge and reveal my Top 5 Pro Tips you’ll want to use when selecting a photographer to know you’re getting someone good.
So let’s dive right in!
Mistake #1: Hiring a Traditional Photographer who doesn’t specialize in Personal Brand Photography.
While there are plenty of photographers who can take a beautiful photo or a nice headshot, very few traditional photographers understand how to transform your personal brand into images. They’ll expect you to have all the ideas, or they’ll come with generic, over-done ideas like you with your laptop and a cup of coffee, or you with a glass of wine with some friends.
While neither of these images are bad to have, traditional photographers will not have the expertise you need to create images that truly connect with your audience and grow your social media following.
A personal brand photographer will take the time to understand your brand and your audience. They’ll use this information to create a set of unique images that will truly reflect your brand and help people feel like they know and trust you. It’s far more than just a beautiful headshot.
They don’t just work off a generic shot-list, they strategically transform your brand into a set of images that connect with and engage your audience.
It’s hard enough to stand apart from the crowd online. If you’re going to take the time and money to invest in personal brand photography, picking a traditional photographer who doesn’t truly understand how to transform your brand into images is a huge mistake. You’ll just blend in with everyone else and it won’t actually strengthen your brand.
If you want to use these images to strengthen your personal brand and grow your business online, you need to work with someone who specializes in Personal Brand Photography.
Pro Tip #1: Look for variety in their images and ask to see a single client’s full gallery.
When you look through their portfolio, watch to see if they have “go to” poses that they do with everyone, or if they have a wide variety of images that vary from client to client.
I also recommend you ask to see a full gallery from a single client. You’ll see more than just the few best images they posted on their website, and you’ll get a better sense of how much variety you’ll get from a single shoot with them and how well the client’s brand is reflected in the photos.
If you want to see what I’m talking about, check out the variety of images in my portfolio here and you can view a full client gallery here.
In the next blog post, I’m going to share a common mistake that could cause you massive frustration later on, so definitely check it out!
If you'd rather watch a video about this topic you can check it out here: