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In the last 2 emails we covered why it’s important to hire a Personal Brand Photographer instead of a traditional photographer who understands how to reflect your brand in the images they create and that gives you the license you need to use these commercially without any hassles.
Today we’re going to cover another mistake I see people making when they go to book a photographer that limits how they can use the images after they get them as well, so it’s almost as big of a mistake as the last one!
Mistake #3:Not getting the right to edit the images.
This is a big one.
Traditionally, photographers do NOT give the right to edit their photos in any way. Their photos are their art, and the thought of anyone modifying their work makes them cringe.
Consumers generally don’t need to edit the photos they get from traditional photographers. They hire photographers because they like their work. It’s rare they’d do more than buy a few prints, an album, some wall art, or some cards.
But if you’re using these images to grow your online business, you’re likely going to want to edit or modify a few of them. Whether it’s adding words to the image and making it a quote, optimizing an image for Pinterest, making it into a Facebook ad, adding an Instagram filter, or something more drastic, you are going to need the rights to do this.
Pro Tip #3: Ask if you’re allowed to edit the photos.
You want unrestricted access to edit the photos however you or your graphic designer needs to in order to grow your business and customize the images for each platform you’re using them on. Avoid any photographers who won’t allow this.
By the way, if you’re finding this blog series helpful but you don’t want to wait for the last few tips, contact me and let me know. I’d be happy to set up a meeting with you to pass along the rest of the info now and to see if I’d be a good fit for you as a photographer.
P.S. In the next post, I’m going to share a mistake that I guarantee will cost you sales and lower your conversions if you fail to ask about this one thing. You’re not going to want to miss it.
If you'd rather watch a video on this subject check out my YouTube video below: