This mistake will lower your conversion rate….

Today’s mistake is a HUGE deal if you care about converting your audience into paying clients. If you make this mistake, your conversion rate is going to drop.

But first, let’s do a quick review of what we’ve covered so far in case you missed an email (although it’s worth going back to find them!)

● Mistake #1: Hiring a traditional photographer instead of someone who specializes in Personal Brand Photography.

● Mistake #2: Not asking if a commercial use license is included.

● Mistake #3: Not getting the right to edit the images.

So what’s so important to avoid doing today?

Mistake #4: Hiring a photographer that requires you to credit them.

Traditional photographers usually only allow you to use images online if you link to their website and credit them wherever you use the image (or require you to use a logo’d version of the image, which is even worse!)

While all photographers appreciate getting credit for their work, if you have to link to their site on a sales page or in your Facebook ads (or anywhere else that you’re trying to get people to take action), it will lower your conversion rate.

Anytime you add links to outside sites on posts or pages, you risk losing your traffic to those sites instead of them taking the action you really want them to take.

This is why it’s so important that you hire someone who understands that it’s not always appropriate for you to link to their site, use a logo’d image, or credit you each time you use one of the photos.

Do I appreciate it when I’m credited on posts or pages where it’s appropriate (like casual social media posts or in blog posts)?

Of course!

But I’d never want it to hurt your conversion rate or make your own content less effective.

I do everything I can to help you grow your personal brand and make working with me as amazing as possible so that when you hear of someone who needs a personal brand photographer, you’ll be happy to recommend me.

Pro Tip #4: Ask for specific details on how you’re required to credit the photographer.

Any photographer that requires you to credit them every time an image is used doesn’t understand basic conversion principles and the needs of an entrepreneur or influencer.

Bonus Tip: Ask what rights the photographer has to use your photos in their own business.

As photographers, we rely upon the images we take of our clients to show new potential clients examples of our work.

If you’ve got a very large following and do not want the photographer to be able to use your photos to market their business, or you want to buy full copyrights to the images, you’ll want to have this discussion before you hire them.

I know that entrepreneurs and influencers with large audiences often have people try and take advantage of the brand they’ve built, or they are burned by people who misrepresent their relationship to promote their own business, and I’d never want you to feel violated by how your images are being used.

That being said, non-disclosure agreements and/or buying full copyrights will increase your costs significantly.

I’ve found that when you find a personal brand photographer you trust, they won’t misrepresent your relationship because they understand the work you’ve put into creating your brand and growing your audience and they would never want to take advantage of that.

Just have a discussion. You can generally work out an agreement that allows them to use the work in a way that’s acceptable to you both that won’t require a non-disclosure agreement or any extra fees.

If you want a photographer you can trust who won’t take advantage of the brand you’ve created, who genuinely has your best interests at heart and that will provide incredible images that help you strengthen the brand you’ve created even more, I’d love to work with you.

Just contact me and we’ll set up a time to connect and talk about how I can best serve you and create custom images that tell the stories of your personal brand.

P.S. I’ve got one last mistake to help you avoid, and avoiding this one will make your content creation and social media strategy more efficient, streamlined, and effective.

If you'd rather watch a video on this subject check out my YouTube video below:

#personalbranding #MistakestoAvoid